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Campaign & Motorsport

F1 & FE 2024

Two championships, one system.

Saudi Arabia hosts two world championships within weeks of each other: the Formula 1 STC Saudi Arabian Grand Prix on the fastest street circuit on the calendar, and Formula E under the floodlights at Diriyah. Both run through the same channels for the Saudi Automobile & Motorcycle Federation, so rather than build two campaigns I built one system flexible enough to carry both — a shared grid, a shared type hierarchy, and a light-trail language that reads the same on a hybrid at 320 km/h as it does on an all-electric car at night.

The system covers a race weekend end to end. A countdown builds the week, the field is introduced team by team, then it reports live: free practice, qualifying and pole, the winner, the podium, and the final points table. Every post ships as an Arabic and English pair off one layout, with the type set for each script rather than dropped into the same box, so neither language reads as the translation of the other.