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Campaign & Motorsport

Dakar 2024

The hardest rally on earth, reported live.

Dakar runs for two weeks across the Saudi desert, and the Saudi Automobile & Motorcycle Federation covers it for a home audience. That makes the channel a broadcast desk rather than a poster campaign — most of these went out while a stage was still running, so the system had to be quick to fill and hard to get wrong under pressure.

One layout carries the whole rally. A countdown opens it, then the practical set — safety, television times, the Sportity passwords — and then the reporting: prologue and stage results, the Saudi drivers' standings, the retirements, and the ceremonies that close it out. Every post ships as an Arabic and English pair with the type set for each script, and the same red-on-sand palette holds whether the plate is a hero photograph or a ten-row results table.